Oftentimes, news breaks over a period of days or weeks, and readers and viewers have to tune in regularly to stay updated. So, consider this: Is there an element of struggle in your story? Is what you're describing helping a customer to address a real challenge that significantly impacts their lives or businesses? 6. Whether a news outlet is covering an election, an ongoing war or a man on a mission to find his lost luggage, conflict is an essential part of a captivating narrative. Conflict in NewsĮvery good story has conflict. So, if you have a creative, out-of-the ordinary idea of how to tell your readers something, take the leap-they’ll appreciate it. News can be fun and even a little silly at times. Have circulated in support of 841’s freedom one has gotten over 50,000 signatures. While state and federal wildlife officials have deemed her a public safety risk, the internet disagrees. Take, for instance, this story about otter 841, a malicious mammal who’s been stealing surfboards at a popular California beach. There is a reason why videos of animals doing crazy things are so popular on YouTube. We are attracted to things that are a little strange, out of the ordinary and unusual. You may not be writing about an election or the latest celebrity scandal, but you can focus on content that features the people and topics that will News about political figures, celebrities or a highly impactful situation attracts a lot of attention. Is your information or news about something that is highly topical today? Is it about something or someone that people believe to be of great significance or importance? Is the content you’re sharing geographically local to the readership or close to their hearts? Consider your audience and what might be important to them. From big storms to business closures and sports wins, readers and viewers want to know about the news that’s happening closest to them. People will pay attention to the stories that impact them or the place they live. Is there an event happening at your organization that would benefit from live updates? Using posts from Twitter or another social media platform can add color to your content. News outlets to use these tweets to craft a narrative. Twitter users voiced their support and congratulations for the team during and after the game, allowing women’s national soccer team beat the Netherlands in the World Cup, an event that spectators around the world followed closely. Has it just happened? Notice how prominently Twitter feeds are displayed during live TV and radio coverage of events. Whether it's the Super Bowl or a humanitarian crisis, information provided via the social media feeds of individuals is seen as valuable So, what are the principal elements of news, and how can marketers incorporate them into their content? 1. That a great way to test whether your copy is likely to get attention is to see how it measures up against the elements of news.Ĭlick to Tweet: The Eight Elements of News What are the Eight Elements of News? This is something that Todd Van Hoosear, marketing and communications expert and lecturer at Boston University, is an expert on, and he had some great tips for our Progress Exchange conference attendees on what makes content newsworthy. He recommends Nobody visits, or placed on a piece of collateral that goes straight in the trash. All the hours of writing, editing and proofing can come to nothing if content is just left to sit on a website that One of the things that plays on the mind of any marketer involved in creating content is just how to get an audience to sit up and listen. What are the elements of news and how can marketers use them to get more eyes on their content?
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |